Hello!

My name is Jen and I am a hybrid Designer & Developer.

Hybrid:
I love to design and code, as well as think about things strategically.

Designer:
I make websites and applications look inviting as well as create clean interfaces, and intuitive interactions and experiences.

Developer:
I make designs come to life in the browser with use of motion, animations, and pixel perfection.

biking running hiking

Outdoor Activities

Diet

cheese beer pretzels

Process

Research

The first part of research is understanding the goals that need to be met. I make sure to do a competitive analysis to see how others solve similar problems and try to not reinvent the wheel. I also look at data to see how something is currently working and what needs to improve. Lastly I define the user types and user goals.

research
sitemap

Sitemap

This is where I architect the data, and prioritize the hierarchy of content. Should there be two navigations? What is the story we are telling?

Wireframes & Prototypes

This is where I figure out where the content falls on the page. Right sidebars, left navigations, etc. Once the wireframe is complete, I will turn that into a prototype for user testing. Once the user testing is completed and the solution is successful, I will begin the design.

research
sitemap

Design

Once the prototype and user testing is complete, I will take the wireframe further by designing the interface. I will make important decisions on colors, typography, and call to actions. I will then prepare files for development.

Develop

Once the design is approved I will bring it to life by coding it in the front-end with html, css, javascript, jquery, and php. Animation and motion will be thought about and executed as well.

research
sitemap

Analytics

Once the development is complete, I will put it live. Analytics will be checked to see statistics on clicks, page views, user flow etc. This is where I can learn what is working, what is not working and what can be improved.

Work

Contact